Knowledge Base

What is 5-Why Analysis Analysis & Root Cause Analysis Well, it started with Toyota Production System which is a phenomenal part of the lean production system. 5-Why Analysis is where you ask the question ‘WHY’, 5 times. Isn’t it straightforward? Well that is not it. 5-Why Analysis can help you find the ‘Root Cause’ of a problem or even of a success story. It’s the identification of the initiation of something. (adsbygoogle = window.adsbygoogle || []).push({}); This analysis can be used in any situation, either you’re working in HR, Marketing, Engineering or even farming. Every problem has a solution, and this analysis will help you find it simply. 5-Why Analysis in play: [Finding the reason for not achieving sales target] PROBLEM - Finding the reason fo...

What is a Conversational AI - Chatbots & how does it work? Conversational AI or what we simply call Chatbots are a set of technologies behind automated messaging and speech-enabled applications that offer human-like interactions between computers and humans. Well, if you're a iPhone user, you must have heard of a 'person' called SIRI? Or maybe "OK Google". Do you think he/she is a conversational AI program? Let's find out! But first, you need to know the history behind Chatbots: Conversational AI or Chatbot is not something that's new. Alan Turing in 1950’s developed the first computer program that could interact with humans, called Eliza, using natural language processing to imitate a psychotherapist’s language. This is the first time when a human-like conversation with a ch...

I've heard viral marketing is very risky, but never thought Emirates will take marketing risk to 830m! Kudos to the person/team who came up with this idea and more Kudos to the team who executed it.  There are two things we can learn from this marketing stunt! 1. Marketing Perspective https://www.youtube.com/watch?v=uQHhYRuaEtM&ab_channel=Emirates With this ad stunt, Emirates single-handedly managed to get the best out of their marketing strategy. Also should we get the free marketing they got? Almost all the mainstream media channels even in developing countries in South Asia made sure they highlighted this stunt during the news sessions better yet many highlighted it as a marketing 'stunt' rather than a marketing 'campaign' With this ad stunt, E...

Crisis planning, risk mitigation plan, damage control plans are essential to marketing campaigns since we live in a world with many uncertainties. Either you are doing a KOL (Key Opinion Leader, i.e. Influencers), a social media campaign or even a hoarding for your marketing campaign, you should always have a crisis plan. This will answer your question of did your marketing campaign fail? Marketing is a combination of psychology and economics with a little sociology thrown in. Marketers need to feel & psychologically think like customers. But even same customer segments can have different purchase behaviors & brand viewpoints. Whilst customer X thinks your marketing campaign is brilliant, customer Y might think its racist or even unethical.  This is yet another good reason for br...